What is WhatsApp Business API?
The WhatsApp Business API (WhatsApp Business Platform) is Meta's interface for businesses to send and receive WhatsApp messages at scale through software such as CRMs, shared inboxes and AI agents, billed per delivered message.
What it means for your business
Unlike the free WhatsApp Business app, the API supports automation, many agents on one number and approved template messages. Meta charges by message category and the customer's country.
Source: Meta for Developers, WhatsApp Business Platform pricing
WhatsApp AI agentWhatsApp prices by countryWhatsApp BSP (Solution Partner)
More from the glossary
WhatsApp message categories24-hour customer service windowFree entry point (Click-to-WhatsApp)WhatsApp coexistenceWhatsApp opt-inSIP trunkIVR (interactive voice response)Warm transferCall concurrencyVoice AI latencySpeech-to-text (STT)Text-to-speech (TTS)