What is Free entry point (Click-to-WhatsApp)?
A free entry point is a WhatsApp conversation that starts from a Click-to-WhatsApp ad or a Facebook Page button; messages in the free window that follows are not charged by Meta.
What it means for your business
It is one of the main ways to lower WhatsApp costs for businesses that advertise.
Source: Meta for Developers, WhatsApp Business Platform pricing
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WhatsApp coexistenceWhatsApp opt-inSIP trunkIVR (interactive voice response)Warm transferCall concurrencyVoice AI latencySpeech-to-text (STT)Text-to-speech (TTS)Khaleeji (Gulf) ArabicCode-switchingUAE PDPL (personal data law)