Price list · 47 markets

WhatsApp Business API pricing by country, 2026

Meta's official per-message prices for every WhatsApp market, in AED and USD, effective 1 October 2026. You pay the rate of the country your customer's number belongs to. Each business number also gets 1,000 free service replies a month.

World map with pins and a phone — Same message, different price, depending on where it lands.

What stands out in the Gulf

Kuwait is now the most expensive Gulf market

Meta gave Kuwait and Oman their own prices on 1 October 2026 (Qatar in July). A marketing message to Kuwait now costs AED 0.2908, against AED 0.2115 for the UAE and Saudi Arabia and AED 0.1252 for Qatar and Oman. For utility messages (confirmations, reminders) Kuwait is 2.8 times the UAE price.

Gulf (GCC)

Customer's country	Marketing AED	Marketing USD	Utility AED	Utility USD	Service AED
United Arab Emirates	0.2115	0.0576	0.0576	0.0157	0.0576
Saudi Arabia	0.2115	0.0576	0.0393	0.0107	0.0393
Qatar	0.1252	0.0341	0.044	0.012	0.044
Kuwait	0.2908	0.0792	0.1615	0.044	0.1615
Oman	0.1252	0.0341	0.0907	0.0247	0.0907
Rest of Middle East (Bahrain, Jordan, Lebanon, Yemen)	0.144	0.0392	0.0334	0.0091	0.0334

Middle East & North Africa

Customer's country	Marketing AED	Marketing USD	Utility AED	Utility USD	Service AED
Egypt	0.2364	0.0644	0.0132	0.0036	0.0132
Iraq	0.1252	0.0341	0.029	0.0079	0.029
Israel	0.1296	0.0353	0.0195	0.0053	0.0195
Morocco	0.152	0.0414	0.0845	0.023	0.0845
Turkey	0.04	0.0109	0.0033	0.0009	0.0033

South Asia

Customer's country	Marketing AED	Marketing USD	Utility AED	Utility USD	Service AED
Bangladesh	0.2688	0.0732	0.0136	0.0037	0.0136
India	0.0433	0.0118	0.0051	0.0014	0.0051
Nepal	0.2688	0.0732	0.0125	0.0034	0.0125
Pakistan	0.1737	0.0473	0.0551	0.015	0.0551
Sri Lanka	0.2688	0.0732	0.0073	0.002	0.0073

Rest of the world

Customer's country	Marketing AED	Marketing USD	Utility AED	Utility USD	Service AED
Argentina	0.2269	0.0618	0.0955	0.026	0.0955
Brazil	0.2295	0.0625	0.025	0.0068	0.025
Chile	0.3264	0.0889	0.0734	0.02	0.0734
Colombia	0.0459	0.0125	0.0029	0.0008	0.0029
France	0.3154	0.0859	0.1101	0.03	0.1101
Germany	0.5012	0.1365	0.2019	0.055	0.2019
Hong Kong	0.2688	0.0732	0.0955	0.026	0.0955
Hungary	0.3157	0.086	0.1284	0.035	0.1284
Indonesia	0.1509	0.0411	0.0918	0.025	0.0918
Italy	0.2918	0.0795	0.1101	0.03	0.1101
Kazakhstan	0.2218	0.0604	0.0662	0.018	0.0662
Malaysia	0.3157	0.086	0.0514	0.014	0.0514
Mexico	0.1456	0.0397	0.0312	0.0085	0.0312
Netherlands	0.5863	0.1597	0.1836	0.05	0.1836
Nigeria	0.1894	0.0516	0.0246	0.0067	0.0246
Peru	0.2581	0.0703	0.1101	0.03	0.1101
Poland	0.1344	0.0366	0.0448	0.0122	0.0448
Romania	0.3157	0.086	0.1064	0.029	0.1064
Russia	0.2945	0.0802	0.1469	0.04	0.1469
Singapore	0.2688	0.0732	0.0588	0.016	0.0588
South Africa	0.1391	0.0379	0.0349	0.0095	0.0349
Spain	0.2597	0.0707	0.0734	0.02	0.0734
Ukraine	0.3157	0.086	0.1094	0.0298	0.1094
United Kingdom	0.233	0.0635	0.0808	0.022	0.0808
North America (United States, Canada)	0.0918	0.025	0.0125	0.0034	0.0125
Other	0.2218	0.0604	0.0283	0.0077	0.0283
Rest of Africa (incl. Kenya, Ghana, Tanzania, Algeria, Tunisia)	0.0826	0.0225	0.0147	0.004	0.0147
Rest of Asia Pacific (incl. Philippines, Australia, Japan, Vietnam, Thailand)	0.3091	0.0842	0.0415	0.0113	0.0415
Rest of Central & Eastern Europe (incl. Greece, Czech Republic, Bulgaria, Georgia)	0.3157	0.086	0.0778	0.0212	0.0778
Rest of Latin America (incl. Ecuador, Panama, Uruguay, Costa Rica)	0.2717	0.074	0.0415	0.0113	0.0415
Rest of Western Europe (incl. Ireland, Sweden, Switzerland, Portugal)	0.2174	0.0592	0.0628	0.0171	0.0628

Source: Meta, WhatsApp Business Platform pricing, AED and USD list rates effective 1 October 2026. Authentication rates equal utility rates in every market; some markets add an authentication-international rate.

Where are your customers?Meta prices by the customer's country code, not yours.Marketing messagesOffers, launches, re-engagementUtility messagesConfirmations, reminders, order and booking updatesAuthentication messagesOne-time passcodesService messagesYour replies within 24 hours of a customer's messageWhatsApp business numbersEach number gets 1,000 free service messages a month.

Estimated Meta charge per month

AED 826.20≈ USD 225.10 on Meta's USD card

Category	Billable	AED
Marketing messages	2,000	423.00
Utility messages	3,000	172.80
Authentication messages	0	0.00
Service messages	4,000	230.40

1,000 service messages fall inside the free monthly allowance.Meta's list rates before any applicable tax. Utility and authentication volume discounts are applied automatically. VYZR adds no markup.

WhatsApp API pricing questions

Which country's price do I pay?

The country code of the customer who receives the message. A Dubai business messaging a +965 number pays Kuwait's rate.

Are WhatsApp replies free?

Only the first 1,000 service messages a month on each business number. Since 1 October 2026, replies after that are billed at the service rate of the customer's country.

How often does Meta change these prices?

Several times a year. In 2026 Meta updated rates in January, April, July and October. We update this list whenever Meta publishes a new rate card.

Does VYZR add a markup?

No. VYZR is an official Meta partner and passes Meta's rates through with no markup.

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