WhatsApp Business API pricing in Kenya
Sending WhatsApp messages to Kenya numbers (+254) costs AED 0.0826 ($0.0225) per marketing message and AED 0.0147 ($0.004) per utility message on Meta's official rate card, effective 1 October 2026. Replies inside the 24-hour window are free for the first 1,000 a month on each business number, then AED 0.0147 each. Meta prices Kenya in its "Rest of Africa" group.
Meta's WhatsApp rates for Kenya
Price per delivered message, from Meta's AED and USD rate cards (the USD figures are Meta's own card, not a conversion).
| Category | AED | USD | Per 1,000 messages |
|---|---|---|---|
| Marketing | 0.0826 | 0.0225 | AED 82.60 |
| Utility | 0.0147 | 0.004 | AED 14.70 |
| Authentication | 0.0147 | 0.004 | AED 14.70 |
| Service (after 1,000 free) | 0.0147 | 0.004 | AED 14.70 |
Source: Meta, WhatsApp Business Platform pricing (rate cards effective 1 October 2026)
How Kenya compares
A marketing message to Kenya costs 61% less than to a UAE number. It ranks #44 of 47 for marketing prices and #39 for utility prices, where #1 is the most expensive. A marketing message costs 5.6 times a utility message here, so sending booking confirmations and reminders as utility templates, not promotions, matters.
Kenya vs the UAE and Saudi Arabia
| Customer's country | Marketing | Utility | Service |
|---|---|---|---|
| Kenya | AED 0.0826 | AED 0.0147 | AED 0.0147 |
| Saudi Arabia | AED 0.2115 | AED 0.0393 | AED 0.0393 |
| United Arab Emirates | AED 0.2115 | AED 0.0576 | AED 0.0576 |
What a typical month costs for customers in Kenya
A business sending 2,000 promotions, 3,000 reminders and 4,000 replies a month to Kenya numbers, from one WhatsApp number, pays Meta about AED 253.40 ($69.00). The same traffic to UAE numbers costs AED 768.60.
Estimated Meta charge per month
AED 268.10≈ USD 73.00 on Meta's USD card| Category | Billable | AED |
|---|---|---|
| Marketing messages | 2,000 | 165.20 |
| Utility messages | 3,000 | 44.10 |
| Authentication messages | 0 | 0.00 |
| Service messages | 4,000 | 58.80 |
Volume discounts for utility messages to Kenya
Meta lowers the utility rate as monthly volume grows. Only messages above each threshold get the lower rate.
| Messages per month | AED per message |
|---|---|
| 0 – 100,000 | 0.0147 |
| 100,001 – 1,000,000 | 0.014 |
| 1,000,001 – 4,500,000 | 0.0132 |
| 4,500,001 – 40,000,000 | 0.0125 |
| 40,000,001 – 80,000,000 | 0.0118 |
| 80,000,001+ | 0.011 |
WhatsApp pricing in Kenya: questions
How much does a WhatsApp marketing message cost in Kenya?
AED 0.0826 ($0.0225) per delivered message on Meta's rate card effective 1 October 2026.
Are WhatsApp replies free in Kenya?
The first 1,000 service messages a month on each business number are free. After that, each reply to a Kenya number costs AED 0.0147 ($0.004).
My business is in the UAE. Do I pay UAE or Kenya rates?
Kenya rates. Meta prices each message by the country code of the customer who receives it, not by where your business is registered.
Does VYZR add a markup?
No. VYZR is an official Meta partner and passes Meta's message rates through with no markup.
WhatsApp prices in nearby markets
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