WhatsApp Business API pricing in Malaysia
Sending WhatsApp messages to Malaysia numbers (+60) costs AED 0.3157 ($0.086) per marketing message and AED 0.0514 ($0.014) per utility message on Meta's official rate card, effective 1 October 2026. Replies inside the 24-hour window are free for the first 1,000 a month on each business number, then AED 0.0514 each.
Meta's WhatsApp rates for Malaysia
Price per delivered message, from Meta's AED and USD rate cards (the USD figures are Meta's own card, not a conversion).
| Category | AED | USD | Per 1,000 messages |
|---|---|---|---|
| Marketing | 0.3157 | 0.086 | AED 315.70 |
| Utility | 0.0514 | 0.014 | AED 51.40 |
| Authentication | 0.0514 | 0.014 | AED 51.40 |
| Service (after 1,000 free) | 0.0514 | 0.014 | AED 51.40 |
Source: Meta, WhatsApp Business Platform pricing (rate cards effective 1 October 2026)
How Malaysia compares
A marketing message to Malaysia costs 49% more than to a UAE number. It ranks #5 of 47 for marketing prices and #25 for utility prices, where #1 is the most expensive. A marketing message costs 6.1 times a utility message here, so sending booking confirmations and reminders as utility templates, not promotions, matters.
One-time passcodes sent to Malaysia numbers by a business registered in another country can be billed at Meta's authentication-international rate of AED 0.1535 instead of AED 0.0514.
Malaysia vs the UAE and Saudi Arabia
| Customer's country | Marketing | Utility | Service |
|---|---|---|---|
| Malaysia | AED 0.3157 | AED 0.0514 | AED 0.0514 |
| Saudi Arabia | AED 0.2115 | AED 0.0393 | AED 0.0393 |
| United Arab Emirates | AED 0.2115 | AED 0.0576 | AED 0.0576 |
What a typical month costs for customers in Malaysia
A business sending 2,000 promotions, 3,000 reminders and 4,000 replies a month to Malaysia numbers, from one WhatsApp number, pays Meta about AED 939.80 ($256.00). The same traffic to UAE numbers costs AED 768.60.
Estimated Meta charge per month
AED 991.20≈ USD 270.00 on Meta's USD card| Category | Billable | AED |
|---|---|---|
| Marketing messages | 2,000 | 631.40 |
| Utility messages | 3,000 | 154.20 |
| Authentication messages | 0 | 0.00 |
| Service messages | 4,000 | 205.60 |
Volume discounts for utility messages to Malaysia
Meta lowers the utility rate as monthly volume grows. Only messages above each threshold get the lower rate.
| Messages per month | AED per message |
|---|---|
| 0 – 150,000 | 0.0514 |
| 150,001 – 1,000,000 | 0.0488 |
| 1,000,001 – 4,000,000 | 0.0463 |
| 4,000,001 – 25,000,000 | 0.0437 |
| 25,000,001 – 50,000,000 | 0.0411 |
| 50,000,001+ | 0.0386 |
WhatsApp pricing in Malaysia: questions
How much does a WhatsApp marketing message cost in Malaysia?
AED 0.3157 ($0.086) per delivered message on Meta's rate card effective 1 October 2026.
Are WhatsApp replies free in Malaysia?
The first 1,000 service messages a month on each business number are free. After that, each reply to a Malaysia number costs AED 0.0514 ($0.014).
My business is in the UAE. Do I pay UAE or Malaysia rates?
Malaysia rates. Meta prices each message by the country code of the customer who receives it, not by where your business is registered.
Does VYZR add a markup?
No. VYZR is an official Meta partner and passes Meta's message rates through with no markup.
WhatsApp prices in nearby markets
PhilippinesIndonesiaSingaporeNigeriaKenyaSouth AfricaUnited KingdomUnited StatesUnited Arab EmiratesAll 47 markets
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