WhatsApp Business API pricing in Singapore
Sending WhatsApp messages to Singapore numbers (+65) costs AED 0.2688 ($0.0732) per marketing message and AED 0.0588 ($0.016) per utility message on Meta's official rate card, effective 1 October 2026. Replies inside the 24-hour window are free for the first 1,000 a month on each business number, then AED 0.0588 each.
Meta's WhatsApp rates for Singapore
Price per delivered message, from Meta's AED and USD rate cards (the USD figures are Meta's own card, not a conversion).
| Category | AED | USD | Per 1,000 messages |
|---|---|---|---|
| Marketing | 0.2688 | 0.0732 | AED 268.80 |
| Utility | 0.0588 | 0.016 | AED 58.80 |
| Authentication | 0.0588 | 0.016 | AED 58.80 |
| Service (after 1,000 free) | 0.0588 | 0.016 | AED 58.80 |
Source: Meta, WhatsApp Business Platform pricing (rate cards effective 1 October 2026)
How Singapore compares
A marketing message to Singapore costs 27% more than to a UAE number. It ranks #19 of 47 for marketing prices and #22 for utility prices, where #1 is the most expensive. A marketing message costs 4.6 times a utility message here, so sending booking confirmations and reminders as utility templates, not promotions, matters.
Singapore vs the UAE and Saudi Arabia
| Customer's country | Marketing | Utility | Service |
|---|---|---|---|
| Singapore | AED 0.2688 | AED 0.0588 | AED 0.0588 |
| Saudi Arabia | AED 0.2115 | AED 0.0393 | AED 0.0393 |
| United Arab Emirates | AED 0.2115 | AED 0.0576 | AED 0.0576 |
What a typical month costs for customers in Singapore
A business sending 2,000 promotions, 3,000 reminders and 4,000 replies a month to Singapore numbers, from one WhatsApp number, pays Meta about AED 890.40 ($242.40). The same traffic to UAE numbers costs AED 768.60.
Estimated Meta charge per month
AED 949.20≈ USD 258.40 on Meta's USD card| Category | Billable | AED |
|---|---|---|
| Marketing messages | 2,000 | 537.60 |
| Utility messages | 3,000 | 176.40 |
| Authentication messages | 0 | 0.00 |
| Service messages | 4,000 | 235.20 |
Volume discounts for utility messages to Singapore
Meta lowers the utility rate as monthly volume grows. Only messages above each threshold get the lower rate.
| Messages per month | AED per message |
|---|---|
| 0 – 150,000 | 0.0588 |
| 150,001 – 1,000,000 | 0.0559 |
| 1,000,001 – 4,000,000 | 0.0529 |
| 4,000,001 – 25,000,000 | 0.05 |
| 25,000,001 – 50,000,000 | 0.047 |
| 50,000,001+ | 0.0441 |
WhatsApp pricing in Singapore: questions
How much does a WhatsApp marketing message cost in Singapore?
AED 0.2688 ($0.0732) per delivered message on Meta's rate card effective 1 October 2026.
Are WhatsApp replies free in Singapore?
The first 1,000 service messages a month on each business number are free. After that, each reply to a Singapore number costs AED 0.0588 ($0.016).
My business is in the UAE. Do I pay UAE or Singapore rates?
Singapore rates. Meta prices each message by the country code of the customer who receives it, not by where your business is registered.
Does VYZR add a markup?
No. VYZR is an official Meta partner and passes Meta's message rates through with no markup.
WhatsApp prices in nearby markets
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