WhatsApp Business API pricing in the United States
Sending WhatsApp messages to the United States numbers (+1) costs AED 0.0918 ($0.025) per marketing message and AED 0.0125 ($0.0034) per utility message on Meta's official rate card, effective 1 October 2026. Replies inside the 24-hour window are free for the first 1,000 a month on each business number, then AED 0.0125 each. Meta prices the United States in its "North America" group.
Meta's WhatsApp rates for the United States
Price per delivered message, from Meta's AED and USD rate cards (the USD figures are Meta's own card, not a conversion).
| Category | AED | USD | Per 1,000 messages |
|---|---|---|---|
| Marketing | 0.0918 | 0.025 | AED 91.80 |
| Utility | 0.0125 | 0.0034 | AED 12.50 |
| Authentication | 0.0125 | 0.0034 | AED 12.50 |
| Service (after 1,000 free) | 0.0125 | 0.0034 | AED 12.50 |
Source: Meta, WhatsApp Business Platform pricing (rate cards effective 1 October 2026)
How the United States compares
A marketing message to the United States costs 57% less than to a UAE number. It ranks #43 of 47 for marketing prices and #43 for utility prices, where #1 is the most expensive. A marketing message costs 7.3 times a utility message here, so sending booking confirmations and reminders as utility templates, not promotions, matters.
The United States vs the UAE and Saudi Arabia
| Customer's country | Marketing | Utility | Service |
|---|---|---|---|
| The United States | AED 0.0918 | AED 0.0125 | AED 0.0125 |
| Saudi Arabia | AED 0.2115 | AED 0.0393 | AED 0.0393 |
| United Arab Emirates | AED 0.2115 | AED 0.0576 | AED 0.0576 |
What a typical month costs for customers in the United States
A business sending 2,000 promotions, 3,000 reminders and 4,000 replies a month to the United States numbers, from one WhatsApp number, pays Meta about AED 258.60 ($70.40). The same traffic to UAE numbers costs AED 768.60.
Estimated Meta charge per month
AED 271.10≈ USD 73.80 on Meta's USD card| Category | Billable | AED |
|---|---|---|
| Marketing messages | 2,000 | 183.60 |
| Utility messages | 3,000 | 37.50 |
| Authentication messages | 0 | 0.00 |
| Service messages | 4,000 | 50.00 |
Volume discounts for utility messages to the United States
Meta lowers the utility rate as monthly volume grows. Only messages above each threshold get the lower rate.
| Messages per month | AED per message |
|---|---|
| 0 – 80,000 | 0.0125 |
| 80,001 – 750,000 | 0.0119 |
| 750,001 – 2,250,000 | 0.0113 |
| 2,250,001 – 3,000,000 | 0.0106 |
| 3,000,001 – 6,000,000 | 0.01 |
| 6,000,001+ | 0.0094 |
WhatsApp pricing in the United States: questions
How much does a WhatsApp marketing message cost in the United States?
AED 0.0918 ($0.025) per delivered message on Meta's rate card effective 1 October 2026.
Are WhatsApp replies free in the United States?
The first 1,000 service messages a month on each business number are free. After that, each reply to a the United States number costs AED 0.0125 ($0.0034).
My business is in the UAE. Do I pay UAE or the United States rates?
The United States rates. Meta prices each message by the country code of the customer who receives it, not by where your business is registered.
Does VYZR add a markup?
No. VYZR is an official Meta partner and passes Meta's message rates through with no markup.
WhatsApp prices in nearby markets
PhilippinesIndonesiaMalaysiaSingaporeNigeriaKenyaSouth AfricaUnited KingdomUnited Arab EmiratesAll 47 markets
Answer customers in the United States in seconds, in Arabic and English.
VYZR's WhatsApp AI agent runs on the official WhatsApp Business API, answers inside the cheapest window and hands chats to your team with the full history.