WhatsApp Business API pricing in the United Kingdom
Sending WhatsApp messages to the United Kingdom numbers (+44) costs AED 0.233 ($0.0635) per marketing message and AED 0.0808 ($0.022) per utility message on Meta's official rate card, effective 1 October 2026. Replies inside the 24-hour window are free for the first 1,000 a month on each business number, then AED 0.0808 each.
Meta's WhatsApp rates for the United Kingdom
Price per delivered message, from Meta's AED and USD rate cards (the USD figures are Meta's own card, not a conversion).
| Category | AED | USD | Per 1,000 messages |
|---|---|---|---|
| Marketing | 0.233 | 0.0635 | AED 233.00 |
| Utility | 0.0808 | 0.022 | AED 80.80 |
| Authentication | 0.0808 | 0.022 | AED 80.80 |
| Service (after 1,000 free) | 0.0808 | 0.022 | AED 80.80 |
Source: Meta, WhatsApp Business Platform pricing (rate cards effective 1 October 2026)
How the United Kingdom compares
A marketing message to the United Kingdom costs 10% more than to a UAE number. It ranks #23 of 47 for marketing prices and #16 for utility prices, where #1 is the most expensive. A marketing message costs 2.9 times a utility message here, so sending booking confirmations and reminders as utility templates, not promotions, matters.
The United Kingdom vs the UAE and Saudi Arabia
| Customer's country | Marketing | Utility | Service |
|---|---|---|---|
| The United Kingdom | AED 0.233 | AED 0.0808 | AED 0.0808 |
| Saudi Arabia | AED 0.2115 | AED 0.0393 | AED 0.0393 |
| United Arab Emirates | AED 0.2115 | AED 0.0576 | AED 0.0576 |
What a typical month costs for customers in the United Kingdom
A business sending 2,000 promotions, 3,000 reminders and 4,000 replies a month to the United Kingdom numbers, from one WhatsApp number, pays Meta about AED 950.80 ($259.00). The same traffic to UAE numbers costs AED 768.60.
Estimated Meta charge per month
AED 1,031.60≈ USD 281.00 on Meta's USD card| Category | Billable | AED |
|---|---|---|
| Marketing messages | 2,000 | 466.00 |
| Utility messages | 3,000 | 242.40 |
| Authentication messages | 0 | 0.00 |
| Service messages | 4,000 | 323.20 |
Volume discounts for utility messages to the United Kingdom
Meta lowers the utility rate as monthly volume grows. Only messages above each threshold get the lower rate.
| Messages per month | AED per message |
|---|---|
| 0 – 100,000 | 0.0808 |
| 100,001 – 1,000,000 | 0.0768 |
| 1,000,001 – 4,500,000 | 0.0727 |
| 4,500,001 – 40,000,000 | 0.0687 |
| 40,000,001 – 80,000,000 | 0.0646 |
| 80,000,001+ | 0.0606 |
WhatsApp pricing in the United Kingdom: questions
How much does a WhatsApp marketing message cost in the United Kingdom?
AED 0.233 ($0.0635) per delivered message on Meta's rate card effective 1 October 2026.
Are WhatsApp replies free in the United Kingdom?
The first 1,000 service messages a month on each business number are free. After that, each reply to a the United Kingdom number costs AED 0.0808 ($0.022).
My business is in the UAE. Do I pay UAE or the United Kingdom rates?
The United Kingdom rates. Meta prices each message by the country code of the customer who receives it, not by where your business is registered.
Does VYZR add a markup?
No. VYZR is an official Meta partner and passes Meta's message rates through with no markup.
WhatsApp prices in nearby markets
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