WhatsApp Business API pricing in Nigeria
Sending WhatsApp messages to Nigeria numbers (+234) costs AED 0.1894 ($0.0516) per marketing message and AED 0.0246 ($0.0067) per utility message on Meta's official rate card, effective 1 October 2026. Replies inside the 24-hour window are free for the first 1,000 a month on each business number, then AED 0.0246 each.
Meta's WhatsApp rates for Nigeria
Price per delivered message, from Meta's AED and USD rate cards (the USD figures are Meta's own card, not a conversion).
| Category | AED | USD | Per 1,000 messages |
|---|---|---|---|
| Marketing | 0.1894 | 0.0516 | AED 189.40 |
| Utility | 0.0246 | 0.0067 | AED 24.60 |
| Authentication | 0.0246 | 0.0067 | AED 24.60 |
| Service (after 1,000 free) | 0.0246 | 0.0067 | AED 24.60 |
Source: Meta, WhatsApp Business Platform pricing (rate cards effective 1 October 2026)
How Nigeria compares
A marketing message to Nigeria costs 10% less than to a UAE number. It ranks #31 of 47 for marketing prices and #37 for utility prices, where #1 is the most expensive. A marketing message costs 7.7 times a utility message here, so sending booking confirmations and reminders as utility templates, not promotions, matters.
One-time passcodes sent to Nigeria numbers by a business registered in another country can be billed at Meta's authentication-international rate of AED 0.2754 instead of AED 0.0246.
Nigeria vs the UAE and Saudi Arabia
| Customer's country | Marketing | Utility | Service |
|---|---|---|---|
| Nigeria | AED 0.1894 | AED 0.0246 | AED 0.0246 |
| Saudi Arabia | AED 0.2115 | AED 0.0393 | AED 0.0393 |
| United Arab Emirates | AED 0.2115 | AED 0.0576 | AED 0.0576 |
What a typical month costs for customers in Nigeria
A business sending 2,000 promotions, 3,000 reminders and 4,000 replies a month to Nigeria numbers, from one WhatsApp number, pays Meta about AED 526.40 ($143.40). The same traffic to UAE numbers costs AED 768.60.
Estimated Meta charge per month
AED 551.00≈ USD 150.10 on Meta's USD card| Category | Billable | AED |
|---|---|---|
| Marketing messages | 2,000 | 378.80 |
| Utility messages | 3,000 | 73.80 |
| Authentication messages | 0 | 0.00 |
| Service messages | 4,000 | 98.40 |
Volume discounts for utility messages to Nigeria
Meta lowers the utility rate as monthly volume grows. Only messages above each threshold get the lower rate.
| Messages per month | AED per message |
|---|---|
| 0 – 100,000 | 0.0246 |
| 100,001 – 1,000,000 | 0.0234 |
| 1,000,001 – 4,500,000 | 0.0221 |
| 4,500,001 – 40,000,000 | 0.0209 |
| 40,000,001 – 80,000,000 | 0.0197 |
| 80,000,001+ | 0.0185 |
WhatsApp pricing in Nigeria: questions
How much does a WhatsApp marketing message cost in Nigeria?
AED 0.1894 ($0.0516) per delivered message on Meta's rate card effective 1 October 2026.
Are WhatsApp replies free in Nigeria?
The first 1,000 service messages a month on each business number are free. After that, each reply to a Nigeria number costs AED 0.0246 ($0.0067).
My business is in the UAE. Do I pay UAE or Nigeria rates?
Nigeria rates. Meta prices each message by the country code of the customer who receives it, not by where your business is registered.
Does VYZR add a markup?
No. VYZR is an official Meta partner and passes Meta's message rates through with no markup.
WhatsApp prices in nearby markets
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