What is UAE telemarketing regulation?
The UAE's telemarketing rules (Cabinet Resolution No. 56 of 2024, in force since 27 August 2024) let licensed companies make marketing calls only between 9 am and 6 pm, from local numbers registered to the company, with TDRA approval and never to numbers on the Do Not Call Registry.
What it means for your business
Law-firm summaries also describe limits on repeat calls (an unanswered number at most once a day and twice a week, and no further calls after a customer declines) and a duty to keep records of marketing calls. Penalties are set by a separate resolution, No. 57 of 2024.
The rules cover marketing calls. Answering inbound calls and service calls to existing customers are a different case, but check with your own adviser before any outbound campaign.
Source: Clyde & Co, UAE tightens telemarketing regulations (July 2024)
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