Head to head · checked 2026-11-09

Gupshup vs Wati

Gupshup is conversational messaging platform with WhatsApp and AI agents; Wati is whatsApp Business API platform with a team inbox, broadcasts and AI agents. Here they are side by side from their own pricing pages, with VYZR as a third option for Gulf teams.

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Side by side

GupshupWatiVYZR
Entry pricePay as you go from a prepaid wallet; enterprise custom$59/mo Growth, $119 Pro, $279 Business (billed yearly)$149/mo Starter (400 min), $349 Pro (1,000 min, WhatsApp), $699 Ultra
How you payWallet + per-message rate card; first 1,000 AI messages free each monthSubscription + Meta message charges (markup not stated)Plan with AI minutes; overage $0.16–$0.23/min; Meta WhatsApp rates passed through with no markup
ChannelsWhatsApp, SMS, RCS, Truecaller and Voice; Instagram on EnterpriseWhatsApp, Instagram, Messenger, web; voice agents on BusinessPhone calls, WhatsApp, web chat (one agent, shared memory)
ArabicCheck with the vendorCheck with the vendorArabic and English; Gulf Arabic (Khaleeji) tested on production calls; 100+ languages
WhatsAppCore productCore productNative, official WhatsApp Business API (official Meta partner)
Phone callsVoice channel and AI voice agents listed; per-call prices not publishedVoice AI agents on the Business planCore product: inbound and outbound, warm and cold transfers, UAE numbers on e& and du
SetupSelf-serve and enterpriseSelf-serveBuild it yourself, or the VYZR team sets it up

Where each one is strong

Gupshup

  • No monthly platform fee on pay as you go
  • Seats, flows and AI agents included

Wati

  • Low entry price for a WhatsApp team inbox
  • AI agents and credits on every plan
How to choose

Gupshup or Wati?

Pick Gupshup if no monthly platform fee on pay as you go matters most. Pick Wati if low entry price for a WhatsApp team inbox matters more. Watch for: per-message platform fee is on a separate rate card (Gupshup); voice only on the top plan (Wati).

VYZR adds what WhatsApp-first tools are lighter on: an AI agent that answers your phone line too, books into your calendar and hands over with the full story, with Meta's WhatsApp rates passed through with no markup.

Gupshup vs Wati: questions

Which is cheaper, Gupshup or Wati?

Gupshup: Pay as you go from a prepaid wallet; enterprise custom. Wati: $59/mo Growth, $119 Pro, $279 Business (billed yearly). The real cost depends on your volume and add-ons.

Which one supports Arabic?

Gupshup: Check with the vendor. Wati: Check with the vendor.

Is there an option that does calls and WhatsApp together?

Yes. VYZR runs phone calls, WhatsApp and web chat on one AI agent with shared memory, in Arabic and English.

Go deeper

More on each one

VYZR vs GupshupVYZR vs WatiGupshup alternativesWati pricingWati alternatives

Sources

Where these facts come from

Vendors change prices and features often. Confirm current details with each vendor before you buy, and tell us at info@vyzr.ai if anything here is out of date.

See it on your own calls

Hear an agent handle your own scenario.

A 15-minute call. Hear an agent handle your own scenario in English or Arabic.